Once you’ve identified those low-value customers, you can then exclude them from seeing your ads.
Let’s face it, there’s a LOT of data and we can’t look at all of it all of the time!
Acquisition data is all about how we get customers to an ecommerce website.
If you are running an ecommerce business, you can segment by a number of dimensions like With this one Segment applied, you can navigate through the Demographics & Interests reports to identify the high- and low-value users for a specific product.
If you’re a publisher who is selling ad space on your site, then you want to let advertisers understand who the users are who consume those pages, and the extent to which they consume them.
To see gender breakdown, drill in to the age bracket.
In keeping with the earlier findings, men in this segment outspend women by 79:1.
* Conversion Data: Info about business success (revenue, revenue, revenue…..)!
* Foundational Data: Un-sexy things that we should check every now and then.
So, 25-34-year-old men with these interests are the users on whom you want to focus.
In this example, the 25-34 segment of News Junkies & Avid Readers accounts for the vast majority of revenue and has the highest conversion rate.
The conversion rate is 2:1 male to female, but the revenue per transaction is 9:1 in favor of male users.