This is because the Chinese government aims to migrate an additional 250 million people from the countryside to the cities over the next decade – and he expects many of them to be potential customers.
China’s rising divorce rate is also driving business.
Li has studied the relationship between a member’s monthly salary and how many winks they receives.
, while last year it got a lot of coverage following the cosmetic firm SK-II’s emotional advert on the subject, which went viral. He points to what he calls the “80/20 principle” in the animal kingdom, where 20 per cent of the male species “owns” 80 per cent of the females, leaving 80 per cent of males mateless.
“My view is that it’s the natural order of things to have leftover men, but you become a leftover woman by choice.
For women, salary doesn’t affect how many winks they receive – until they earn 50,000 yuan or more, when they see the number of winks tail off slightly.
Sharing other insights into Zhenai.com’s data, Li says that on average, women prefer men who are three years older than them, while men seem to prefer women three years younger than them, but that changes the wealthier the men are.
One of Zhenai.com’s most in demand services is one that matches divorcees – it’s especially popular in Beijing, Shanghai, Guangzhou and Shenzhen.
“It’s getting more popular every year and we are even thinking perhaps we should develop a separate app due to the high demand,” says Li.She was a private equity fund manager at the time – now she’s a venture capitalist – and he was an executive director of equity derivatives at Morgan Stanley.The charming, slightly geeky former investment banker might not seem like an obvious candidate to be a font of knowledge about the dating world, but he is an avid reader of psychology books and, as he says, “the stats never lie”.It’s a self-imposed criteria – she can always find a mate,” Li says.He says that the better educated a woman is, and the more economically well off, the higher the standards she will set.The matchmaker does a lot more than just introduce people, she – and it’s always a woman as apparently both men and women feel more comfortable discussing their romantic life with a woman – is also responsible for “managing expectations”, solving misunderstandings and serving as a middle person to ask embarrassing questions.