Social networking sites have shown to be the main driving force behind online dating and much research has done been on this behalf to show how it is changing the rules of dating, so to speak.
Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
Many online daters enlist their friends in an effort to put their best digital foot forward.
Some 22% of online daters have asked someone to help them create or review their profile.
One-third of people who have used online dating have never actually gone on a date with someone they met on these sites.
If you haven’t found quite what you’re looking for on an online dating site, you aren’t alone.One such theory, Uncertainty Reduction Theory (URT), predicted that there are seven factors in human exchange and three basic, yet essential, strategies that humans utilize in reducing anxiety when meeting another person (Twente, N. While the implementation of social networking and dating sites have changed the way in which we communicate with one another, the rules of social interaction according to URT still apply, albeit in different contexts.Firstly, it is important to define relevant terms and premises that will aid our discussion.Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.5% of Americans who are in a marriage or committed relationship say they met their significant other online.Within the realm of SNS, online dating sites like e Harmony, and even Tinder have also become popular because they are tailored to individuals looking to meet potential mates.