( In September 1920, Atlantic City Businessmen staged a “Fall Frolic” to secure summer tourism past Labor Day.
This city-wide festival was highlighted by a spectacular rolling chair parade down the famed Atlantic City Boardwalk.
By September 1922 she became known as “Miss America.” In the ensuing years it would grow and reflect some of the most powerfully held attitudes towards what it meant to be an ideal American woman. In the decades just prior to its creation, there was a marked transformation around women’s roles in society.
Over the years, Miss America has continually made a difference in people’s lives through her charitable and community service endeavors, using her national platform to educate millions of Americans on important issues facing society.
Miss America is more than a title, it’s a movement of empowering young women everywhere to achieve their dreams by giving them a voice to inspire change and by honoring their commitment to helping others.
Established in 1921 by local Atlantic City businessmen as a way to extend the summer season, The Miss America Organization has since grown to become one of the most recognizable household names in America.
Miss America remains a role model to young and old alike.
It is in her type that the hope of the country resides.” Despite the best efforts of the pageant officials, the pageant gained a reputation for being a little risqué.
Annual protests from women’s and religious groups questioned the morality of a beauty contest that featured bobbed hair and bare limbs.
They would become known as the Inter-City Beauties.
Each individual winner’s prize would be an all expense paid trip to Atlantic City’s Second Annual Fall Frolic as an honored guest.
They competed against the winners of “professional” and “amateur” ranks, representing over two hundred women, for the elusive Golden Mermaid.