In 1992, Cover Girl became the first major cosmetic company to sign a black model to an exclusive contract.
Canadian Lana Ogilvie became the first black woman Many successful models have represented Cover Girl Cosmetics, including Tyra Banks and Carrie Tivador.
It eventually led to an increase of sales, and a larger audience of teenage girls was effectively targeted.
Cover Girl's emphasis on inclusivity and diversity is an exciting—and welcome—development in the beauty industry.
In world where many beauty ads still depict a very narrow definition of what's considered beautiful, it's so important that big league brands like Cover Girl continue to represent and speak to all types of women.
Examples of more expensive cosmetic competitors sold in drugstores and supermarkets include Revlon, Almay, Neutrogena, L'Oréal, and Max Factor, (Max Factor is the sister brand of Cover Girl).
Less expensive competitors in drugstores include NYC Cosmetics and Wet 'n' Wild Cosmetics.
Singers and actresses, like Katy Perry, Brandy, Molly Sims, Faith Hill, Queen Latifah, Rihanna, Keri Russell, Taylor Swift, Dania Ramirez, and Drew Barrymore have also represented the cosmetic line.
Because of Jennifer O'Neill's successful thirty-year relationship with Cover Girl as spokeswoman, her face has become widely recognized as the face of Cover Girl.
"I never thought I would see Muslim women represented on such a large scale." She confesses to being insecure about wearing a hijab, especially as she was growing up.
Now, though, in her You Tube tutorials about date-night makeup and berry lips, it always makes a proud appearance.
With the help of the Clean Makeup line, Cover Girl has donated 0,000 to the program, which provided 50 million liters of drinking water to children across the world.