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Andreev agreed to sit down with Business Insider for an interview, his first in nearly four years.
We talked about the recent redesign of Badoo, as well as his strategy of forming partnerships with other dating apps, and his reluctance to maintain a public profile.
Andreev didn't rule out an IPO when he was asked about the possibility by Bloomberg in 2013. "An IPO for every company means the beginning of an end, when the structure becomes more co-operative and innovative projects are hard to pass through line managers," Andreev said.
"Believe it or not, but after 11 years of Badoo it still feels like a startup.
Andreev's public profile has always been small, but over the past five years you'll be hard-pressed to find any public appearances by Andreev whatsoever.
But Andreev is the CEO of dating app Badoo, one of the largest dating apps in the world and a rival to Tinder.Smaller apps use Badoo's technology in exchange for a revenue share deal.If you use a dating app such as Blendr, Huggle, or Chappy, you're actually swiping using Badoo's technology. They're responsible for the users, we're responsible for keeping users on the platform, monetising users on the platform, making the users happy." One issue with partnering with other dating apps is that Badoo often ends up competing with itself. "If a new one opens around the corner, it doesn't mean that you're going to stop going to the one you have always loved." Badoo also regularly invests in the companies it does partnerships with.You could buy virtual roses for other users, pay to have your profile featured, or try to top up a virtual "battery" showing your popularity.Badoo, which originally launched in 2006 as a desktop site, had become a confusing mess of features.He wore a typical technology CEO outfit: A white T-shirt, jeans, and trainers, albeit with Lanvin sunglasses. That might seem strange, but sticking to one style of clothing is surprisingly common in technology.