also sends matches based on this behavior: "Similar to Netflix or Amazon, we know that if you liked one person, you might like another that is similar," Thombre said. may be your favorite movie, but in this case, he has to like you back for it to be a match." Moving forward, Thombre says wants to experiment with facial recognition technology via the site."We have done a lot of interesting work on facial recognition and think there is a lot of potential for online dating," Thombre said.We think the dates our members go on should be amazing, memorable occasions.
"We found that having at least one mutual friend amplified the probability of two people connecting by 37%," said Coffee Meets Bagel CEO Arum Kang.
"We also found that women are more sensitive to ethnicity and social context (mutual friends), so our algorithm takes all of that into consideration." "People talk a lot about big data these days, but the biggest area of opportunity is incorporating social elements into that through user inputs such as friend recommendations," Kang said.
The site delivers one match (called a "Bagel") to users every day at noon.
Through research, the company discovered that in addition to religious background and education, social context is ranked high for many daters.
With this in mind, the site has a feature called GIVE where members can recommend Bagels they think are good for their friends.
"The mutual connection rate on the GIVE Bagels are 30% higher than our own algorithm's," she added.
More couples are finding love on online dating sites, and it makes sense: thanks to finding a mate within the comfort of your own home and schedule, these platforms are getting smarter. Dating platforms are collecting an enormous amount of data about how people look for a partner and what they say they want, especially compared to who they pursue.
And it's only going to get more sophisticated from here — in fact, has its sights set on using facial recognition technology to allow users in the future to highlight the features they are most attracted to.
This will help the company provide matches most in tune with their preferences. With more than 1.9 million paid subscribers, Match.com's data pool has been increasing for the past 18 years.