Building a bot is not everything; its launch strategy and promotion are also vital.
For fashion brand and digital pioneer Burberry, it meant adding a sense of exclusivity to the operation.
Extra points for the attention given to building an interactive experience.
Obviously, there have been a fair number of “fart bots” goofs — after all, we’re all trying to figure out the space and tinkering is the best way to do so — but it’s been interesting to witness the plethora of new ideas and business models emerging from the early trial-and-error days.
As we’re wrapping up this spectacular, hyperactive, and pivotal year, I’m trading my “maker” hat for the “judge” hat, trying to identify the Messenger bots of the year that will pave the way for the emergence of best practices for 2017 and beyond.
HONORABLE MENTION to Bank of America for their clever chatbot named Erica (am ERICA, get it? A few startups have emerged as the clear winners of the first year of this gold rush.
Many entrepreneurs made (or are making) the mistake of transforming any app idea from the App Store into a bot.
With the addition of horoscopes, Poncho has cracked an interesting use case that ensures recurring daily usage.
Its fun, quirky personality should also serve as a benchmark for aspiring conversation designers (aka writers).
Note: The following list is neither exhaustive (even without sleep, I couldn’t test all 35,000 bots that were built this year) nor scientific (sorry, I’m not Alan Turing).
That said, it’s been built with a clear set of judging criteria in mind.
Saying these numbers are mind-blowing would be an understatement.
The tech industry’s enthusiasm for the bot space is simply unprecedented.
More than 34,000 bots have been built since Facebook Messenger opened its platform to bot developers back in April.